...75% of all Arkansans have no direct link to agriculture
90% of all Arkansans are two or more generations removed from the farm
"...Agriculture must do a better job of taking its message to American consumers. Almost three-quarters of consumers polled rated agriculture's communications efforts as only fair or poor. Combined with results that show that consumers haven't heard, or don't know about many farm technologies, it becomes apparent that the public would actually welcome agriculture's side of the story. Consumers are willing to listen to the voice of the American agriculture; they simply don't hear it often enough."
An analysis of the Farm Bureau/Phillip Morris Gap Research Results. A 1999 study conducted by Roper Starch Worldwide, New York, New York.
