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Not only were farmers viewed as hard-working, but consumers rated them high regarding their "Contribution Made to Society." Listed below are ratings consumers gave various occupations' contribution to society:
| Occupation |
Great Deal |
Some |
Very Little |
| Firefighters |
89% |
9% |
2% |
| Teachers |
87% |
9% |
4% |
| Farmers |
85% |
11% |
3% |
| Clergy |
71% |
17% |
11% |
| Business People |
50% |
40% |
9% |
| Bankers |
32% |
38% |
30% |
| Politicians |
13% |
30% |
56% |
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Source: The Public Image of America's Farmers - Bridging the Perception Gap; Marketing Horizons, Inc. 1998 and American Farm Bureau Federation.
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